March 27, 2014 Restored from the original WordPress post

Presentation on A/B testing at Growth Hacking Belgium Meetup in Ghent

I gave a brief presentation at the Growth Hacking Belgium (if you're interested in the whole 'growth hacking' thingie at all, join them!) Meetup in Ghent on the topic of 'A/B testing'. These are th...

I gave a brief presentation at the Growth Hacking Belgium (if you’re interested in the whole ‘growth hacking’ thingie at all, join them!) Meetup in Ghent on the topic of ‘A/B testing’. These are the slides:

Growth hacker Meetup Ghent – presentation on A/B testing from Wouter Smet

The sources of the examples used are as follows:

The illustrations in the first part come from resp XKCD, Hubspot, OhLife and User Effect.
The ‘spot the winner’ example about showing/hiding the price point, and positioning the form, came from this blog post by unbounce.
The text ads from Engagor examples are from Google Adwords.
The test about how well the normal versus the ugly MS Paint ad for Need For Speed (with link to the follow-up) can be found on the Plenty Of Fish advertising blog post.